All SetuBridge data below comes from its public Shopify App Store listing, checked on July 17, 2026. Listings change; if something is outdated, tell us and we'll correct it.
At a glance
| ShipsBy | Estimated Delivery Date ‑ ETA | |
|---|---|---|
| Developer | Leria Technologies | SetuBridge |
| App Store rating | New app (launching 2026) | 4.9 ★ · 455 reviews · since 2020 |
| Free plan | Yes — 1 global rule | Yes (Lite) — 3 ETA rules |
| Paid plans | Growth $9.99/mo · Pro $24.99/mo | Startup $6.99 · Growth $14.99 · Premium $19.99/mo |
| Free trial | 14 days | 7 days |
| Cutoff countdown | Yes (Growth+) | Yes |
| Overrides / rules | Product, collection & tag with priority cascade | Per product/collection/vendor rules (count capped per tier: 3–300) |
| Geo-detection | Country-level via Shopify Markets (Pro) | Geolocation + zipcode checker (Growth tier) |
| Zipcode-level estimates | No — country zones only | Yes |
| Inventory-aware ETA | No | Yes (in-stock vs out-of-stock variants) |
| Courier / 3PL integrations | None — by design | Shiprocket, Delhivery, Xpressbees + Judge.me, Loox |
| Display templates | One widget, fully stylable (colors, text, formats) | 30+ templates, animated options |
| Display locations | Product pages + cart (Pro) | Product, collection, cart, checkout, emails |
| Bundled translations | EN/FR/DE/ES + localized date formats (Pro) | Multilingual delivery messages |
| Rendering approach | Config in shop metafield — 0 network calls, <15 KB deferred JS | Not documented publicly |
| Buyer data collected | None | See their privacy policy |
Where SetuBridge's app is stronger
- Feature breadth. Zipcode-level estimates, inventory-aware ETAs, warehouse-based rules, pickup locations, and display on collection pages, checkout and emails. If you need any of these today, SetuBridge has them and ShipsBy doesn't.
- Courier ecosystem. Integrations with Shiprocket, Delhivery and Xpressbees make it a natural fit for stores fulfilling from India, plus review-app tie-ins (Judge.me, Loox).
- Template library. 30+ ready-made display templates, including animated ones — faster to a fancy look if you don't want to style anything yourself.
- Six years of track record and 455 reviews at 4.9★. That maturity counts.
- Cheaper entry and top tiers. Startup at $6.99/mo undercuts ShipsBy Growth, and Premium at $19.99/mo is $5 less than ShipsBy Pro.
Where ShipsBy is stronger
- Weight and rendering. ShipsBy's widget renders from a shop metafield with zero network calls — under 15 KB of deferred vanilla JS, no external requests in your storefront's critical path. We document the mechanism publicly.
- Zero dependencies. No courier accounts, no API keys, no third-party services to configure or break. Your rules are the single source of truth — accurate the day you write them.
- Simplicity of the mental model. One rules engine (cutoff → processing → dispatch → transit) with a documented override cascade, instead of tier-capped rule counts. No “which of my 50 rules fired?” debugging.
- Mid-tier value and trial. ShipsBy Growth at $9.99/mo includes unlimited overrides, holidays and the countdown — features that sit in SetuBridge's $14.99 tier. And you get 14 days to test instead of 7.
- European i18n out of the box. Complete EN/FR/DE/ES widget translations with localized date formats, plus preloaded FR/US/UK/DE holiday calendars.
Which should you choose?
Choose Estimated Delivery Date ‑ ETA if you need zipcode-level precision, inventory-aware estimates, warehouse logic, or you fulfill through Shiprocket/Delhivery/Xpressbees. It's the deeper toolbox.
Choose ShipsBy if your delivery promise follows predictable rules and you want the lightest possible footprint on your storefront — with straightforward pricing and zero external dependencies to maintain.
FAQ
ShipsBy vs Estimated Delivery Date ‑ ETA by SetuBridge: which is better?
They serve different needs. SetuBridge's app (4.9★, 455 reviews as of July 2026, on the App Store since 2020) is the feature-rich option: 30+ templates, inventory-aware ETAs, zipcode-level estimates, warehouse-based rules, and courier integrations (Shiprocket, Delhivery, Xpressbees) — particularly strong for stores shipping from India. ShipsBy is deliberately lighter: a merchant-configured rules engine with no carrier dependencies, zero-network-call rendering, bundled EN/FR/DE/ES translations, and simpler pricing ($9.99/mo Growth vs $14.99/mo for the comparable SetuBridge tier, 14-day trial vs 7).
Which app is cheaper?
It depends on the tier. Both have free plans. Mid tier: ShipsBy is cheaper ($9.99/mo Growth vs $14.99/mo). Top tier: SetuBridge is cheaper ($19.99/mo Premium vs $24.99/mo Pro) — though the top tiers bundle different things (SetuBridge: warehouse rules, pickup locations, Shopify Plus support; ShipsBy: country zones, Shopify Markets geo-detection, full i18n, cart widget). Prices checked July 17, 2026.
Do I need courier integrations to show delivery dates?
No. If your dispatch and transit times are predictable, a rules-based estimate (cutoff, processing days, per-zone transit) is accurate and needs no external accounts — that's ShipsBy's approach. Courier integrations become valuable when transit genuinely varies by pincode/zipcode or when you want estimates driven by a specific courier's service commitments.
Rules-based estimates, zero dependencies — set up in 3 minutes.
Install ShipsBy on the Shopify App Store